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On January 16, 2012, The Tourism and Hospitality Committee of the
European Chamber of Commerce in Vietnam (EuroCham) sent a letter to Minister of
Culture, Sports and Tourism of Vietnam Hoang Tuan Anh to congratulate Vietnam's
New Tourism Logo and Slogan (period 2012-2020).
The letter said “We strongly believe that the new slogan "Vietnam-Timeless
Charm" and a lotus symbol with five different colors best represent Vietnam's
diverse tourism products in an immense space and time; and marks the new growth
phase of Vietnam's tourism industry”.
EuroCham's Tourism and Hospitality Committee also expects to explore
opportunities to cooperate with the Ministry and Vietnam National Administration
of Tourism (VNAT), in order to help to achieve common objectives and thus
benefiting all stakeholders in the sector.
The launch of new slogan and logo plays an important role to develop Viet Nam
tourism brand aiming to convey the sector's message as well as to bring positive
feelings for visitors. The new slogan and logo will contribute to improvement of
Vietnam's image, brand and competitiveness to attract more international
tourists to Viet Nam.
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